An article about the friend.com product

"We don't need an app or a pendant. We need to relearn the ancient skill of being a neighbor. Not just in a geographical sense, but in a communal one. We need to actively seek out the friction again. That's the real secret to making a friend. You have to put yourself in a position to get embarrassed, and realize that it's okay."

"Friendship isn't born in the perfectly curated profile or the algorithmically-approved match. It's forged in the shared, slightly vulnerable moments between the main events. It's the way you fumbled when you said, "Hey, a few of us are going out after work, wanna come?" It's the awkward way you said, "I noticed you're reading that book too, I loved it," when talking to a stranger at the park. It's the simple act of consistently showing up at the same place, the gym, the soccer game, the cafe, and becoming a familiar face, not a stranger."